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Business Insurance for Digital Marketers

Business Insurance for Digital Marketers

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As a digital marketing business, you could be held liable for many of the same risks common to any company, such as fire, theft, or third-party injury, but you also face specific risks for your business. From charges of professional negligence to libel, your business could be sued for a number of reasons. This is why it’s important to consider obtaining comprehensive business insurance coverage that will provide financial protection for a variety of risks, whether it’s a physical disaster like a fire, a lawsuit claiming copyright infringement, or a cyberattack.

What insurance coverage do I need for my digital marketing business?

While there are many types of coverage for companies to consider, these insurance policies are particularly important for digital marketers to consider:

Media Liability Insurance

Because digital marketers often create publicly visible content, they have a higher likelihood of being sued for libel, slander, or copyright infringement. Although general liability insurance typically includes a personal and advertising injury section that covers these claims, marketing and advertising companies are commonly excluded because of their greater risk. Since lawsuits can be costly, it’s important to consider purchasing media liability insurance to financially protect your company. Media liability insurance is similar to professional liability insurance for other industries. As well as personal and advertising injury cases, it will cover you if you are sued for any failures in your professional services and work.


Cyber Liability Insurance

Cybersecurity is a concern for most modern companies. Digital marketing companies rely heavily on computers, servers, and private and public networks, making it especially important that they protect themselves from cyberattacks. Even if your company takes extra precautions in managing cybersecurity, cybercriminals frequently develop new methods of breaking into digital systems, so there’s always a risk that you may be hacked or your data may be held for ransom. Cyber liability insurance can provide financial assistance to help your company stay in business in the event of cyberattacks, and insurers often provide resources to help you prevent incidents as well.


Commercial Property Insurance

If your business owns or rents office space or relies on valuable equipment at your office, including computers and furniture, then it may be wise to invest in commercial property insurance. If an unexpected disaster strikes your offices, repairing or replacing your damaged property can be costly. Commercial property insurance will help your company recover if a catastrophe occurs and your business property is damaged or destroyed.

Commercial property insurance covers the following:


General Liability Insurance

Almost all companies have some level of general liability risk, even if they work in an industry that is not physically dangerous. If your company holds meetings with clients at its office, sends employees to meet clients at their offices, or sometimes has outside workers such as delivery people or repair technicians on the property, it’s a good idea to consider general liability insurance. You could be held liable for non-employee injuries or damage to others’ property. General liability insurance covers these common third-party bodily injury and property damage risks. Although general liability policies can also include personal and advertising injury coverage, marketing and advertising businesses are commonly excluded from this coverage.


Additional Coverage

Pricing and Quotes

Pricing for business insurance will vary based on the type of insurance coverage and the risk profile of your business. Insurers consider factors such as:

Businesses with higher risks will have higher premiums than those deemed lower risk. For example, a marketing agency with a history of frequent claims will face higher premiums. Premiums also rise as you increase the limits of insurance. Different insurance companies have different models for rating risks, so it is worth comparing pricing across different insurers.

In order to get an accurate estimate on pricing, it’s best to get a quote from a reputable insurance company. Below we’ve highlighted a few of our trusted partners who offer coverage for marketing and technology businesses:

ProviderGeneral LiabilityProfessional LiabilityBusiness Owner's Policy

Final Word

Your digital marketing firm could be held liable for a variety of common risks, from unforeseeable disasters that destroy your property to dissatisfied clients making allegations of professional errors. It’s important to consider your business’s individual needs as you choose insurance policies. Ensuring that your company has a wide range of insurance coverage can give you, your employees, and your clients peace of mind, knowing that if an unexpected catastrophe occurs, your company will be financially protected.

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