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Event Planner Insurance

Business Insurance for Event Planners

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When you work as an event planner, you take on a wide range of responsibilities to create successful events for your clients. Because many unpredictable incidents can arise in the course of event planning, from accidental injuries to property damage, it’s a good idea to purchase insurance to provide financial protection for your business—and give your clients greater confidence in your company as well.

What insurance coverage do I need as an event planner?

There are many types of insurance coverage to consider, but these policies are particularly relevant to event planners:

General Liability Insurance

General liability insurance is a common type of coverage that most companies will need to acquire. This coverage protects your company against incidents of third-party bodily injury, property damage, personal injury, and advertising injury. If clients or guests are injured or their property is damaged on your premises or as a result of your activities, you could be held liable. Since event planners often hold events at other locations, there is a higher possibility that employees may unintentionally cause damage or injury.

General liability insurance’s personal and advertising injury component can cover third-party non-physical injuries and reputational damage from libel, slander, copyright infringement, and more.


Professional Liability Insurance

When you plan events, clients have high expectations and rely on you to fulfill their desired results. If an event doesn’t go as planned and clients are unhappy, you could be sued. An unsuccessful event can lead to financial losses for clients, and even if you did nothing wrong and your client’s expectations were unreasonable, lawsuits are expensive and time-consuming.

Professional liability insurance can step in to protect you from the costs of lawsuits alleging professional mistakes or negligence in your work. Having this coverage can also give your clients confidence in your business, knowing that you’re prepared for unforeseen events. 


Commercial Property Insurance

Commercial property insurance will protect the value of your business property, including office space, computers, furniture, equipment, and other items. Event planners may work from offices and store valuable items used as part of events. If a fire, storm, explosion, vandalism, or other covered peril damages or destroys your business property, commercial property insurance can provide funds to help you rebuild, make repairs, or replace items. 

Commercial property insurance covers the following:

It’s important to be aware that coverage for the property of others in your care may have a fairly low limit. If you rent expensive items such as audiovisual equipment, you may need bailee’s insurance. 


Commercial Crime Insurance

Commercial crime insurance provides funds to reimburse you for losses caused by theft, robbery, fraud, forgery, burglary, and other crimes committed by outside parties or your own employees. Because event planners handle many financial transactions, including payments to multiple vendors, and typically send a single bill to the customer, there is a risk of theft or fraud by employees or others. In addition, some events involve cash ticket sales, which increases the risk of theft. 


Bailee’s Liability Coverage

Bailee’s insurance covers damage to the property of others when it is in your care, custody, or control. Although other insurance policies provide some limited coverage for items in your care, this may not be sufficient for event planners. If your company takes custody of guests’ items, such as offering a coat check or valet service, or rents valuable audiovisual equipment, lighting, displays, or other items, bailee’s insurance will cover any damage that occurs to these items. 


Liquor Liability Insurance

Your event planning business may require liquor liability insurance if you serve alcohol at your events, particularly if you employ bartenders and provide alcohol directly. You could be held liable if a customer drinks too much and causes bodily injury or property damage. An event attendee who receives alcohol from you, becomes intoxicated, and causes a car collision or starts a violent altercation with another person could result in liability for your company.

Many states have “dram shop” laws that hold businesses liable if they serve an intoxicated customer who later causes an accident or injury. Liquor liability insurance will step in to cover any claims that arise as a result of liquor liability. Commercial leases or liquor license laws may require you to have this coverage.


Workers’ Compensation Insurance

In almost every state, employers are required to secure workers’ compensation insurance for employees, and there may be serious fines and penalties for companies that do not secure adequate coverage. This is a crucial coverage for event planners since employees may set up or build displays, stage sets, equipment, lighting, and equipment. These activities can cause back injuries, slips and falls, and other injuries. 

Workers’ compensation insurance covers employees’ medical expenses and lost income if they suffer an injury or illness because of their work. Workers’ comp also provides financial benefits for an employee’s dependents in the case of a work-related employee death.


Commercial Auto Insurance

Event planners may rely on vehicles to travel to event spaces and transport equipment and other items. If your business owns or leases vehicles or if your employees use their own personal vehicles for business purposes, commercial auto insurance is a key coverage that is legally required in most states. If your employees are involved in a car crash, commercial auto insurance can provide coverage for physical damage to vehicles, third-party bodily injury, and property damage. Commercial auto insurance can also provide coverage for damage to your vehicles caused by covered perils, including theft, falling objects, fire, and more.


Additional Coverages

Pricing and Quotes

Pricing for business insurance will vary based on the type of insurance coverage and the risk profile of your business. Insurers consider factors such as:

Businesses with higher risks will have higher premiums than those deemed lower risk. For example, an event planning company with a history of frequent claims will face higher premiums. Premiums also rise as you increase the limits of insurance. Different insurance companies have different models for rating risks, so it is worth comparing pricing across different insurers.

In order to get an accurate estimate on pricing, it’s best to get a quote from a reputable insurance company. Below we’ve highlighted a few of our trusted partners who offer coverage for event planners:

ProviderGeneral LiabilityProfessional LiabilityBusiness Owner's Policy

Business Insurance and Coronavirus

COVID-19 has had a major impact on event planning companies, as many events have been postponed or canceled. Event planners are unsure when the business environment will return to normal and may be wondering how insurance can provide coverage during the pandemic.

It’s important to understand that you cannot purchase a new policy to cover coronavirus-related losses that have already occurred; insurance policies will not cover losses that have already been discovered.

In the majority of cases, business interruption insurance policies you have in effect will not cover losses caused by coronavirus. These policies typically only cover losses caused by a direct physical loss or damage, like a fire or theft. Some business interruption policies will include coverage for losses caused by “communicable or infectious diseases,” but this is rare.

How workers’ compensation insurance handles coronavirus cases varies widely depending on the state. If you have employees who contract coronavirus on the job, they may be eligible for workers’ compensation payments in some states.

If your business continues operating and a client or other third party sues you claiming that they contracted coronavirus from your business, some commercial general liability policies will provide coverage, depending on your individual policy and the laws of your state.

Consult our FAQ on coronavirus and business insurance for more information.

Final Word

Working as an event planner can be rewarding, but it’s important to be aware of the risk you could face as you grow your business. Unpredictable incidents such as lawsuits brought by dissatisfied clients, costly auto accidents, or a disaster such as a fire could all have a major financial impact on your business, making it difficult to continue your work. With the right business insurance, you and your clients will feel assured that you will be financially protected in the event of a catastrophe.

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